The Red One Launch Campaign
Pals
Instagram Impressions
1,500,000
+Instagram Reach
350,000
+We conceptualised Pals’ newest flavour launch, Vodka, Red Peach, Yuzu & Soda, as part of a digital comms evolution. No one orders Pals by their flavour; it’s always by the colour — so the idea for “The Red One’ launch was born.
Services
- Digital Marketing
- Campaign Creative
- Social Media Strategy
- Product Launch
Working with the Pals team, as part of the initial tease, we mocked up a newspaper cover to reiterate the hype — “The Red One” was officially front-page news. Alongside this, billboard sites nationwide were covered in the colour red. “The Red One” launched with new product imagery that we shot in the studio, utilising red tones and backdrops to enhance the new colour and hit it home that the next time you’re grabbing a box of Pals, grab “The Red One”.
The campaign was a huge success with the new flavour selling out rapidly and many news sites and radio covering the launch.
