Brighten Your Day Crème Launch
Emma Lewisham
Followers
39,000
+For Emma Lewisham's @emmalewisham first new product launch of 2021, we created a campaign that was effective while staying true to the brand's ethos. The premium elements of the Illuminating Brighten Your Day Crème were reflected in the imagery and beautifully shot videos for the launch campaign.
Services
- Creative Direction
- Content Creation
- Digital Marketing
- Campaign Strategy
Another key point in this launch was the refillable aspect of the product and we executed this by highlighting the refillable packaging with a combination of moving imagery and carefully crafted copywriting that was engaging yet simple to digest. We followed up with evidence of the product's performance through influencers who shared their personal experiences with the product. Its success was translated into sales, increase in social media followers and an overall further cementing the brand's reputation as New Zealand's finest skincare company.
