Social Strategy and Execution

Renowned as New Zealand's go-to RTD beverage, Pals @drink_pals hit the alcohol market by storm in 2019 and quickly became the drink of the summer. Delicious flavours and contemporary branding were just as key as the marketing strategy for Pals' success and we were the drivers behind that.

Pals came on board with Mark by South one month after the beverage company officially launched. We developed a distinctive and unique aesthetic for their social media and it has become the key touchpoint for the brand. In the first three months, its average monthly increase in followers was 3.3K.

"Anna and the team at Mark by South have been instrumental to the rapid growth and mass awareness of our brand. Their creativity and execution of our Social Media marketing strategy has, and continues to be a key success driver for the business. They understand our consumers which has helped drive engagement to well above industry norms. I would highly recommend them." — Nick Marshall, Pals