Digital Marketing Refresh
anew
Anew is more than just a drink bottle, it’s a problem-solving company that explores the issue of single-use plastic bottles. Mark joined forces with the innovative team at anew (previously For the Better Good) to launch their product to market.
In a market saturated with eco-claims, launching another water bottle was a challenge. Priced at $7, it may seem pricier than typical plastic bottles, but it’s designed for longevity: reusable and dishwasher safe. Plus, Anew doesn’t just function well—it looks good. Unlike disposable bottles, its design aligns with premium drinkware, making it a statement piece, not just a utility. With Anew, we’re offering not just sustainability but an elevated drinking experience in a market often clouded by greenwashing.
Services
- Digital Marketing
- Social Media Strategy
- Campaign Creative
- Photography
- Website
Leveraging polished design, targeted messaging, paid advertising, and content crafted for both studio and lifestyle settings, Anew has made a compelling market debut. This launch on platforms like Instagram and TikTok presents a cohesive brand identity in line with the brand’s core ethos. Mark remains in collaboration with Anew on a monthly retainer, curating content for their social media and overseeing the creativity, messaging, and management of paid media campaigns.
Through slick design, messaging, paid advertising and content creation in both studio and lifestyle environments for social channels including Instagram and TikTok, anew has launched onto market with a clear new direction and slick new look to align with the brands ethos. Mark continues to work with anew on a monthly retainer basis where we create and design content for their social media channels as well as creative, messaging and management of paid media channels.
