Digital Marketing Refresh

Last year, we embarked on an exciting collaboration with the iconic New Zealand brand, Karma Drinks, as they celebrated a decade in the market. Our journey together began in September, and since our partnership’s inception, we’ve not only met but have also regularly exceeded the set KPIs. The results we’ve garnered have been consistently beyond the realm of ‘outstanding’, a sentiment confirmed by their brand tracking software.

Our primary focus was to amplify their engagement and brand awareness on Instagram. Recognising the shifting tides of the digital world, we also introduced Karma Drinks to TikTok, achieving a commendable growth to almost 6,000 followers in a relatively short span.

But numbers were just part of the story. By delving deep into the narrative that underpins Karma Drinks, understanding their origins, ethos, and what sets them apart, we curated content that was unmistakably ‘Karma’. This unique approach to storytelling has been pivotal in solidifying and enhancing Karma’s digital identity, positioning them not merely as another beverage brand online but a memorable one with a compelling story to tell.