Welcome Back To The Waterfront
Viaduct Harbour, Commercial Bay & Britomart
Collective Followers Gained
30,000
+Remembering the days of croissants at Amano, long lunches at Soul Bar and late nights at Ghost Donkey, we want to say — Welcome Back To The Waterfront 💛
Mark by South has worked with Viaduct Harbour, Commercial Bay, and Britomart to welcome the people of Auckland back to these premium waterfront precincts with a week of celebrations and offers.
Concept, campaign design, website build, billboards, billstickers & influencer content, production & management by Mark.
Services
- Campaign Creative
- Digital Marketing
- Website Design
- OOH Creative
- Influencer Content
A key element of the Welcome Back to the Waterfront campaign was using emotive messaging to spark a sense of nostalgia and bring back memories of times spent at these fantastic establishments and retail locations.
To further extend the Welcome Back to the Waterfront campaign, we developed vinyl confetti graphics to be displayed throughout the three precincts. Bringing the celebratory aspect of the campaign to life beyond digital.
Print and install by @blinkboys
Photography by @lukefoleymartin
