Brand Refresh and Campaign
Treasures
![](https://markbysouth.co.nz/media/pages/our-work/treasures-refresh/a793ebd9e9-1714608925/frame-2215.jpg)
New Zealand’s beloved nappy brand Treasures, embarked on a journey to reposition and reintroduce itself as a new and improved product, emphasising its improved quality, absorbency and affordability.
Mark by South created a strategy to reinvigorate the brand’s digital presence, by refreshing the visual elements, creating content to foster a parenting community, at the same time as highlighting the updated features of the product.
Services
- Content Creation
- Creative Direction
- Digital Marketing Strategy
- Brand Refresh
- Photography
- Videography
![](https://markbysouth.co.nz/media/pages/our-work/treasures-refresh/77313ccb9e-1715039672/group-5.jpg)
![](https://markbysouth.co.nz/media/pages/our-work/treasures-refresh/c4137eec14-1715039674/group-3.jpg)
The refreshed colours, typography and imagery exude confidence and authenticity, because life with kids is undeniably louder, more expressive, and full of joy!
![](https://markbysouth.co.nz/media/pages/our-work/treasures-refresh/4c3163137a-1715041484/frame-2219.png)
![](https://markbysouth.co.nz/media/pages/our-work/treasures-refresh/2bdb684021-1715040417/group-3567.png)
![](https://markbysouth.co.nz/media/pages/our-work/treasures-refresh/36f9ee66b3-1714608899/frame-2219.jpg)
![](https://markbysouth.co.nz/media/pages/our-work/treasures-refresh/ffd0e6c90d-1715039678/group-4.jpg)