Digital Marketing Campaign
Artfull
Conceptualised by art industry patron Jess Agoston, Artfull’s objective was to create a platform where artists, buyers and collectors can engage with established and emerging New Zealand art, culture and design from anywhere.
The brand design was executed by our sister agency Studio South, with the launch to market flowing on to Mark by South — the secret sauce to working with South Group where brand and marketing is all executed under one roof.
Working alongside South in the stages of branding, we were able to deeply understand the core values and mission of Artfull — to make New Zealand art accessible to everyone. We transformed the design collateral into marketing coms that spread across digital platforms including Meta ads, social media, website and media. Our strategy has covered the launch of this new brand to market, with an objective to build brand awareness and database growth - a key platform for viewing the rich content that the Artfull team produces.
